9 - Coaching Success: How to Navigate Change and Pivot with Purpose

Tekyz

Published on: 10/10/2025

In this episode of "Scaling Smarter," host David Hirschfeld interviews Rebecca Bonnington, CEO of Tricres and an experienced business coach for business coaches. Rebecca shares her journey of building a scalable coaching model, including early setbacks with tech solutions and her pivot to training coaches using her proprietary methodology. She discusses leveraging AI—such as her "BB Coach" tool—and workflow automation to support her network. Rebecca highlights client success stories and emphasizes that business success isn’t always about growth, but about creating a fulfilling, balanced life.